Very interesting concept. Douglas offers some more details on his LinkedIn profile:
This summer we launch WeatherNation, syndicating, “central-casting” weather reports for web sites, cable channels and broadcasters from a new studio in the western suburbs of the Twin Cities.
If mid-size stations don’t have to staff locally for weather, they could certainly save a ton of money. But what happens to the farm team of weather personalities who work through the mid-sized markets on their way to the majors?
The Freakonomics blog had a recent column about the accuracy of weather forecasts by TV stations in the Kansas City market. The stations admit to hiring as much for presentation as accuracy, and none of them track the accuracy of their weather presenters. Could a centralized teams to top-notch meteorologists do a better job for mid-sized market TV stations than someone with a local knowledge? And how does this effect the presentation vs. accuracy balance?