What is the biggest difference between web copy and print copy? Hyperlinks:
Offline copy (like a billboard) isn’t interactive. Web copy (like what you read on this blog) is. Web copy needs to formatted in easy-to-read chunks. It’s hard to read a lot of copy online. Break up your copy with headers, subheaders, short paragraphs and bullet points.
Web copy has a powerful advantage over offline copy: Hyperlinks.
Exactly. If you have to tell a story in a fixed amount of space, you’re much better off having the luxury of including hyperlinks in your copy. That allows you to focus on the truly new and unique story while, at the same time, allowing people who are new to the ongoing story to catch up.
The power of technology: accomplish more with less.