Live Blogging Jason DeRusha’s WCCO 830 Radio Appearance

WCCO TV’s Jason DeRusha is sitting in for Don Shelby on his afternoon radio show today. I’m live blogging the 4-5pm segment.

History in the making. Has someone live blogged WCCO radio before? I don’t think so.

4:00 My stereo doesn’t get AM, so I had to grab my GE FM/AM Clock radio with TWO WAKE TIMES and dial in ‘CCO:

WCCO 830 with Jason DeRusha

4:01: National news: flu shots for kids, a murderer gets sentenced, Obama picks up a HRC superdelegate, William Buckley Dead “Before Buckley, there was nothing” according to William Kristol

4:02: 25 degrees. WCCO’s bumper sounds the same as it did when I was growing up.

4:03: Local news: Bodybuilder dies from pain drug overdose, RNC demonstration parade route planning (get your permits now), Rick Larkin wants people to stay safe – new emergency management director, Mankato is having a high risk drinking summit as a response to Amanda Jax’s drinking death, Robert Bly is new poet laureate (Minneapolis resident).

Ad: Surdyk’s Ad – Boy, business sure has changed since grandpa ran this place. Spring wine sale is going on.

4:07: DeRusha’s on! Don for a day. U of MN president Bruininks is JD’s guest. JD’s changing the lights to CF for “E” day.

4:08 Traffic: Heavy easybound 494 near E Bush Lake Road? Do you really need a helicopter to tell you that?

4:09 Little snow tomorrow morning according to Paul Douglas. 28F tomorrow. You’ll be shoveling up north. Wow, Douglas went 7 days out!

Ad: Parade of Homes ad.

Ad: Get your guide book at Holiday Station Stores.

Ad: Maplewood Toyota: “It’s a special time” Cash back, low lease rates on Camry’s. “Minnesota’s #1: Maplewood Toyota” #1 what?

Ad: Issues ad from “Congress in Motion” applauding the veto override transportation bill. They “Just want to say, ‘Thanks'”

Ad: CSX train ad explaining that trains are an efficient way to drive cars.

Ad: Cheesy Quickbooks ad with hair dresser theme.

4:15: DeRusha’s back. Talking about the environment on “E” Wednesday. Bruininks’ in the house.

4:16 Bruininks explains that the U of MN hits up the state for Capital investments this time of year. Also looking for biomedical sciences investments. “One of our great strengths” “Vibrant cluster” of biomedical businesses in MN. Leading research happens at the U. Economic & job growth investment.

4:18: DeRusha pulls MNSpeak thread for Ethanol issue about pulled research funding. Bruininks says the money isn’t gone and is working on keeping it at the U.

4:20 Bruininks: Recently met with DOE to discuss biofuels. Thinks it’s a big issue for MN and the U of MN.

Ad: Advantage car rental. They’ll rent to kids.

Ad: Visa business can help you with secure payment options.

Ad: Progress in Motion.

4:22 Traffic. Southbound 35W is slow. Surprised?

Ad: Centerpoint Energy ad for energy audits. Feel good stuff. Rebates on furnaces and water heaters.

Ad: Nextel / Sprint Ad. Lots of fast talking fine print.

Ad: Another ad for Visa Business. They’ll track your expenses and stuff.

4:25: and we’re back. Don health update. Don will be on TV, but not radio today. TCF Stadium talk: “Sustainable Operation?” Shooting for LEED Certification. Drains stormwater in eco-friendly ways. You want to be efficient in your use of energy. 1/2 the stadium will be used in winter month while the other 1/2 will be shut down for the winter.

4:27 JD: what about trash? Bruininks: Recycle to the maximum possible degree. We’ve saved $5 million in energy this year through energy choices. Burning oat hulls keeps the U warm.

Ad: jingle.

Ad: Verizon wireless ad about a phone for old people. Big buttons and screen. Good Housekeeping approved phone?

Ad: CarFax

Traffic: Accident on 494 N. Slow on 35E north out of downtown St. Paul. Surprised?


4:30 News: new: shooting in Arkansas shoot. Should the Illinois school replace the building where the shooting happened? Did Clemens lie to Congress?

Ad: Obscure issues ad about wireless bill in St Paul. Sounds like a fake grassroots organization.

Ad: ACE Hardware with Madden

Ad: Acura certified preowned vehicles.

4:34: And we’re back. Solar decathlon talk. U of MN will be part of the competition in 2009. Bruininks: build a solar operated home here and compete at Washington, DC Mall. 150 students will work on the project. Colleges of Design & Technology are taking the lead on this competition. Shelby’s daughter was involved in this but Shelby was ticked that the U wasn’t previously participating.

4:38 “we need to be designing the technologies of the future that reduce our energy footprint” We can change the way people se energy.

This conversation sounds very scripted.

Ad: Patio furniture from By the Yard

Ad: Big 10 Network on Dish Network. You have to have it to “See it all” Lots of fine print fast reading.

Ad: Tom Tom GPS. 494 accident cleared up but still slow.

North HWY 100 is slow. No duh.

Delays out of downtown st paul. During rush hour? Wow.

Paul Douglas: 13F overnight. That dang Alberta is sending us some cold weather. Clipper trivia. 30 MPH storms. Not much precip, but blowing snow. Gives an update on how much snow is on the ground in various parts of the state. Maybe an inch tomorrow. Nuisance snow. Princeton, MN to Balsam Lake, WI: maybe a couple inches. 28F for a high tomorrow. 15-25mph wind tomorrow. 35F “as we greet March” He only gave a 5-day this time. 16F windchill.

4:44 Douglas / DeRusha banter. Douglas is impressed with Derusha’s Good Question segments. DeRusha gets Douglas’ vote. DeRusha forwards weather questions to Douglas. Douglas asks about how to deal with the onslaught of emails “we all receive every day.”

4:45 Twitter question to DeRusha about wind power at the U of MN. (Has Shelby ever taken a question over Twitter?) The U is moving toward energy independence. Wind turbines is one of the ways this is being done. Trying to figure out how to make wind energy more scalable. (Bruininks and DeRusha know a thing or two about wind.)

4:49 JD: Light rail question about U. Bruininks: 1600 buses and 25,000 cars go through the U on Washington Ave now. Tunnel is very costly and appears to be dead. Cost benefit “just isn’t there.” Looking at an above grade option that takes traffic off the campus and moves it to University Ave and 4th St. Thinks U would be better served by routing near Dinkytown. That’s where the most density is. People are concerned about delays. U of MN is the heaviest user of metro transit. 20,000 users. Passes subsidized by the U. We must improve the transportation system for the $1 billion spent. Central corridor won’t work without the U of MN.

Ad: Advantage Car Rental. Molly the college student couldn’t rent a car until she found Advantage.

4:53 Super 8 continental breakfast.

Traffic: 169 accident in North metro. Accident on Cedar Ave near Old Shakopee Rd. Slow traffic from Midway in St. Paul to White Bear Ave on 94.

Ad: Ordway

Ad. Ron Shara for Pet Cremation Services

4:56 DeRusha Twitters answer to previous Twitter submitted question while people are supposed to be listening to ads.

Ad: ANOTHER ad for Advantage rental cars. A Denny Hecker owned company.

4:58 DeRusha tells us what’s coming up in the 5 O’Clock hour. Thanks people for calling in about Good Questions.

Ad: Car body repair service.

Ad: Home & Garden Show.

Ad: Sargento Cheese

And that’s a wrap.

Thoughts: I counted 29 ads during the hour. Wow, they really cram them in. Jason’s during the first house was pretty entertaining. I learned that Jason has sat on a cactus in front of a live audience, about his dog’s fondness for poopsickles, and about Miley Cyrus’ real name.

9 thoughts on “Live Blogging Jason DeRusha’s WCCO 830 Radio Appearance”

  1. 17:55: JD: “Hope you had just as much fun as I did.” He promises that his “Good Question” segment will be about how why they still show film at movie theaters instead of digital.

  2. Wow. This is cool Ed. I asked in studio if it would be possible to add an extra ad or two, as I think the advertisers were underrepresented in the program.

  3. Oh…good reminder…contribute to The Current pledge drive tomorrow…Thanks!

    That and I’m cranking The BellRays – Tell the Lie that Jill tossed up there…much better now.

  4. “4:18: DeRusha pulls MNSpeak thread for Ethanol issue about pulled research funding. Bruininks says the money isn’t gone and is working on keeping it at the U.”

    Thanks, Jason! PS: There is also a story on this in today’s Minnesota Daily.

    PPS: It’s biodiesel, not ethanol.

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