Water is being pumped into the building through the roof and 3rd floor windows. Maxwell’s, on the first-floor corner, did not appear to be directly on fire during the time I was there, but it would certainly be filling up with thousands of gallons of freezing water, causing serious damage.
At zero degrees, things ice up fast. Metro Transit has a bus on the scene so fire fighters could take turns warming up.
This shot is from the 3rd St Ramp into downtown with Bobby & Steve’s car wash in the foreground: