Dear Target,
When you label food as being “real” or “genuine” it makes me wonder whether other food you serve isn’t “real” or “genuine.”

Should I be concerned?
I thought it was pretty safe to assume that the berries pictured were real, and that maple syrup – when it’s called maple syrup – is indeed maple syrup.
Were the oats really steel cut after being grown on a genuine farm?
i dunno — i think a lot of people still don’t realize there is a difference between real maple syrup and maple flavored syrup.
personally, i prefer Aunt Jemima: INGREDIENTS: CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, WATER, CELLULOSE GUM, CARAMEL COLOR, SALT, SODIUM BENZOATE AND SORBIC ACID (PRESERVATIVES), ARTIFICIAL AND NATURAL FLAVORS, SODIUM HEXAMETAPHOSPHATE.