The Deets

Shoefiti is a worldwide phenomenon. We spotted shoes hanging from powerlines near the airport in Montevideo, and in the La Boca neighborhood of Buenos Aires, Argentina. Thanks to Katie for the photo help.

Sally Kavanagh from Atracks.co.uk has a published a great case study on how to select appropriate keywords for a site by finding an appropriate balance between search volume and conversion rates. This builds upon yesterday’s post discussing whether conversion rates for individual keywords matter. They do, and Kavanagh’s post explains how they can be used [...]

It’s pretty easy to tell where iTunes makes the bulk of its money based on how it responds when you try disabling some of the media preferences. Hop into your iTunes preferences and start unchecking media sources, you’ll find that some uncheck without a fight while others throw up messages like this: and this: Outside [...]

Rohit Bhargava list of most overused web metrics for 2007 includes one that doesn’t seem appropriate for the list: Keyword Conversion Rate: The Top 10 Most Overused Metrics of 2007 – Part I Keyword Conversion Rate – When running search marketing, keyword conversion rates are great metrics to point to … particularly when the percentage [...]

After shopping for a dishwasher online earlier this week, I’m thoroughly convinced that nobody is really taking this market seriously. The two biggest problems I found were a lack of consistent specs, and no highlighting or differentiating or key features and benefits. I ended up getting into this market after the motherboard fried in my [...]

My friend Rick moved from Naperville, IL to San Ramon, CA to work for a search engine. Unfortunately, the US Postal Service didn’t seem to get the message. His forwarded mail (and mail sent directly to his new address in California) isn’t consistently showing up. Major suckitude: I need your help! The staff at the [...]

My favorite quote: “When I was a kid, my dad would order me a Whopper, but I wasn’t big enough to eat it all. That was the thing: When I got big enough to eat a Whopper, I was a man.” That pretty much summarizes America’s fast food culture.

This past summer, Carly and I went up to Grand Marais for a weekend with Kyle and Katie Cannon and visited the excellent Angry Trout Cafe for dinner. For those not familiar with the Angry Trout, it’s an eco-friendly, sustainable-focused restaurant that uses locally grown vegetables, Lake Superior fish, and no multi-national pop. They not [...]

Offering live chat on websites can be a great way to connect with customers, but like most tools, it’s only as good as the people using it. Take, for example, a recent experience I had with Home Depot where I decided to use the live chat feature to get answers to a few questions that [...]

I recently got back from a trip to Argentina and Uruguay which allowed me to update my WhereIveBeen map in Facebook. And drink some wine, eat some beef, and get some sun. While I was gone, I see that Facebook has announced their plan to give members more control over how they group their friends. [...]