Optimizing Company Name for Newspapers

This site is called Technology Evangelist, but if I’m asked by a reporter what the site is called, it’s TechnologyEvangelist.com.


Company Name Optimization

Take a look at this two-paragraph excerpt from a story in the Minneapolis Star Tribune’s website.

Links within StarTribune.com Stories

That excerpt COULD include links to:

  • Facebook
  • Target Rounder Program Site
  • Target’s Facebook Site
  • drillTeam

Yet it only links to Facebook. As I understand it, this isn’t because they actively chose to link to Facebook, but that their web publishing system automatically links to terms ending in “.com”.

Since newspapers aren’t quite up to speed on hyperlinks, make it easy for them by giving them a “.com” version of your name.

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