Comments on: Target’s Undercover Facebook Operation

By: PR vs SEO: Similar Goals, Overlapping Tactics | The Deets

PR vs SEO: Similar Goals, Overlapping Tactics | The Deets — Wed, 16 Feb 2011 00:43:22 +0000

[...] course, this ignores the fact that you can hire PR firms today who will pay Facebook users to say nice things about your company. You can hire other firms who have teams of [...]

By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast | By Ben Foster

Tue, 16 Jun 2009 15:30:42 +0000

[...] Learn From – Target Rounders [...]

By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle | By Ben Foster

Thu, 04 Jun 2009 15:49:11 +0000

[...] Tool: Facebook Group with Insiders- Created a Facebook group with a set of insiders, Target Rounders, that encouraged people to recommend products to friends [...]

By: Target’s New Editorial Role at the StarTribune | The Deets

Target’s New Editorial Role at the StarTribune | The Deets — Fri, 15 Aug 2008 21:31:31 +0000

[...] (aka. Walmart of the Midwest) used to pay kids to say nice things about them. And now we’re seeing “disappearing” critical [...]

By: Shaping Youth

Shaping Youth — Mon, 14 Jan 2008 23:45:58 +0000

Tremors has been doing this for years with P&G, and street teams are a dime a dozen in trying to earn viral youth cred, but as a Target FAN (I love their design knock-offs) it irks me that they’re being so subversive about this…it’s the whole WOMM gig gone mainstream/big box…creating a cynical culture where you can’t even have a sleepover with tweens without wondering if someone’s hawkin’ for a corporate brand.