I dug a bit more into Target Rounders (first post here) – Target Corp’s undercover Word of Mouth Marketing operation – and found a few nuggets: Application Process The application form at TargetRounders.com is EXTENSIVE. They ask college students for tons of personal information: name, address, date of birth, gender, URLs to their profiles on [...]
Where does a person need to click on an ad to generate a click? On the ad, of course! Er, maybe? This is a question Google has been experimenting with lately, by making changes to their AdSense ad units. As I understand it, Google is concerned about people clicking on ads accidentally. For example, you [...]
I bet there’s a market for this in South Minneapolis: House hunting for the health conscious A real estate brokerage company in Colorado has branded itself around the idea of using bicycles to tour homes for sale. Pedal To Properties, based in Boulder, was founded in an effort to “combine health and home,” according to [...]
Alex Iskold penned a post the on Read/Write Web about the revenue potential of blogs in the long tail, aka blogs with little traffic. He’s found a correlation between how much traffic a blog gets and how much money it makes: There’s No Money In The Long Tail of the Blogosphere Specifically, in the blogosphere, [...]
TerraPass is rolling out a series of posts on green gifts for the holidays. One that I’ve never seen before is a surge suppressor called the Smart Strip that lets you fully turn off power-sucking products that unnecessarily draw power 24-7. For example, if you’re computer’s turned off, it probably makes sense that your printer [...]
Target has a team of “cool kids” called Target Rounders who earn points for talking about how cool Target is to their friends on Facebook. The quote below comes from a letter sent from Target to Rounder Rosie Siman before she decided to go public about the program after she grew uncomfortable with their tactics: [...]
Monday’s Fresh Air with Terri Gross episode featured an investigative reporter, Mark Schapiro, who took a look at why the European Union’s standards for toxic chemicals in foods, toys, and cosmetics are so different from the United States. One thing he mentioned was government funded health care. If the government pays for everyone’s health care, [...]
With Stephen Colbert off the “ert” during the writer’s strike, I’m taking this opportunity to steal a ThreatDown. What kind of a ThreatDown? BEARS! A DNR officer in Red Wing had to put a cap in a bear after it “was getting brave”: DNR officer kills dangerous bear A local Department of Natural Resources officer [...]
Robert Cringely penned an article on PBS a few weeks back about a company that has a creative way to improve the efficiency of wind generated power. Rather than using windmills, which rarely run at full capacity due to inconsistent wind at typical windmill heights, why not use ginormous kites to raise windmills up to [...]
[ I’m a huge Amazon fan, but as I mentioned earlier, I have my doubts about the Kindle ebook reader. Here’s an example of why I think Amazon has some doubts about the Kindle too. Check out the pricing examples for current NY Times bestsellers compared to hardcovers. This comes from the Kindle page of [...]
