How do you build a loyal following? Get your users to participate in the content you’re creating. One way to do this is through comments on blogs, where people who’ve contributed their thoughts to a site have simultaneously become invested in the site itself.
Taking things further, how about getting your audience involved in creating videos?
Gmail did a great job of this with their “Gmail: Behind the Scenes” video where people were asked to send in video clips of themselves passing a gmail envelope around. This video is approaching 5 million views as of this writing:
Or, how about this tribute to US troops serving overseas where their loved ones contribute shots of themselves holding photos while singing along with the catchy tune:
Could you create a video that creates a common bond among your audience members or customers?
Ben, did you catch the diss on iPhone users in the first video?