Google Reader Now Displaying Subscriber Counts

While many bloggers, including Technology Evangelist, publish their RSS feed subscribers on their blog, not all do. So that made Sunday’s news about Google publishing subscriber counts within their network particularly interesting.

While this doesn’t represent the total subscribers to a feed by any means, a few spot checks I conducted showed Google’s subscriber count representing 1/5-1/3 of a site’s total subscribers. However, as Matt Cutts points out, it’s important to make sure you’re counting the subscribers to each feed when checking sites that have split feed distributions (RSS & Atom, for example).

How do you check subscriber counts on Google Reader?

Browse over to the directory page within Reader and search for a site that interests you. The resulting page will include the subscriber count.

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