Norway has banned the use of terms like “clean, green, and environmentally friendly” in car ads:
Norway outlaws “green” cars
The rationale for the ban is simple. All cars pollute, even fuel-efficient cars, so calling a car green is a bit of a stretch. Itâ€™s like referring to filtered cigarettes as healthy. Norwegian government-type person Bente Oeverli explains, â€œCars cannot do anything good for the environment except less damage than others.â€
Adam Stein from Terrapass thinks environmental terms have already been bastardized by marketers, so it’s not something to get worked up about.
Personally, it seems like a strange step since as long as people are not prepared to give up their cars, they may as well be able to figure out which cars are the most “clean, green, and environmentally friendly.” It’s all relative.
It seems like a better approach would be to prohibit the use of those terms in cars failing to exceed a certain mileage level.