DailyMole.com First Look: The Deets Exclusive

By Ed Kohler | Sep 11, 2007



Former CityPages editor, Steve Perry, announced on Almanac (Sep 7, New Media topic) that his new online media site has a name: The Daily Mole.

Paul Schmelzer followed up yesterday with a description of the placeholder at DailyMole.com.

The Dirt on Perry’s New Site — And More

The site, which goes into beta testing late this week, will be called The Daily Mole. An animation at the placeholder site features a mole grubbing in the dirt, chomping local luminaries as it goes along, from David Strom and Al Franken to Katherine Kersten, Brother Ali, and Paul Westerberg.

But if you want a behind the scenes look at what The Daily Mole is going to look like, you’ll only get that at The Deets.

Here is the placeholder:

DailyMole.com Placeholder

Here is the homepage of the beta site:

DailyMole.com Homepage

Below is a shot of the Talk section, which appears to be built for audience participation. The post shown, LOL Polz, appears to be an audience participation caption contest poking fun at local politicians.

DailyMole.com Talk Mole Section

There has been some speculation about what type of content management system would be used for the site. Knowing that the site plans on engaging the site’s audience, a blogging platform seemed like a fair assumption.

Looking at the About page of the site, it seems pretty darn clear that the platform chosen was Wordpress – a popular free open source blogging platform:

DailyMole.com About Section - Wordpress

Find more of the back story on the DailyMole at Minnesota Monitor.

Editorial: It’s possible that Wordpress isn’t the final CMS for the news site (update: it’s been confirmed in the comments that it will be at launch), but assuming it is, I think it’s a great choice based on what I’ve read about the goals for the site. Wordpress makes it very easy to add authors, moderate comments, promote commenters to author status, add additional functionality through plugins (for example, The Deets runs on Wordpress and has plug-ins for comment previews, related posts, video embedding, polls, RSS syndication, Flickr integration, and comment subscriptions, to name a few). This could all be built from scratch, but why bother when it’s already been done?

Update: Anonymous sources are suggesting that this may not be the final design for launch. Feel free to share your opinions or knowledge in the comments.

Developing . . .


5 Comments so far
  1. Steve Perry September 11, 2007 1:26 pm

    Hey Ed, a nice bit of detective work on your part. But I want to add that the pages you’re seeing at present are still missing numerous elements–not least, the correct color palette and type fonts. The grid proportions are roughly as they’ll be at the site, but lots of things aren’t–the tags and blogroll rail, for example.

  2. Rex September 11, 2007 1:41 pm

    I hope I’m not betraying trust in saying that it is indeed Wordpress (at least in the short term).

  3. Ang September 11, 2007 2:44 pm

    LOL Polz. Excellent.

  4. Erica September 11, 2007 3:58 pm

    I already like it better than MinnPost.

  5. Noah Kunin September 12, 2007 10:37 pm

    Won’t the inventor of LOL Catz sue you?

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