Check this out. There is a new service in the Twin Cities called GetHomeFree.com that sells prepaid taxi rides.
Apparently, is has a dispatcher phone number on it and it’s good for a ride to anywhere in the 7 county metro area. The cards are $64.99, so pretty pricey for, say, people living in the city who’ve had too much to drink downtown. However, it might make sense for getting some Burnsville, Wayzata or Stillwater folks home safely.
This seems like something that could be sold with fear. Scare the crap out of parents about their kids drinking at parties. Bam! $64.99 in the bank.
Now kids will leave the house with their cell phone’s ringers on so their helicopter parents can get in touch with them at any moment. And with GetHomeFree card in their wallet.