If news stations make it easier to embed and share stories, I’d say this is a move in the right direction.
Lebow’s new emphasis is on Web 2.0, the new consumer-centric theory of Internet presentation and marketing. Instead of forcing people to use a TV station’s website, the company might provide it in snippets that consumers could import to their personal websites, such as a page on Facebook, the popular social networking service, he says.
“We want to give control to the consumer,” he says.
However, it’s not clear how much control is in the hands of IBS vs. the stations they build sites for. You can move a lot faster if you don’t have to justify every move to non-techies.
Hopefully, this has some sort of strange trickle down effect that leads to the un-truncating Jason Derusha’s blog feed. As of this writing I’m subscribed to 339 RSS feeds in Google Reader, but Derusha doesn’t make the cut. Sorry, but I can’t deal with clicking out to read stuff when 339 other sources DON’T force me do to so.
However, I do catch some of Jason’s stuff indirectly through the occasional reference on MNSpeak or other local site.
Perhaps Jason should just limit his posts to one sentence so nothing gets cropped?