I managed to reduce the bounce rate of a blog I manage by 16.5% by adding one
simple plug-in: Related Posts.
For those of you not familiar with the “Bounce Rate” metric, it’s a measure of
single page visits. People who visit only one page “bounce” away from your site.
This isn’t necessarily a bad thing, since there may be perfectly acceptable
reasons for people to leave after one page view.
An acceptable bounce rate for any site is completely relative, but if your site
earns money based on page views, chances are pretty good that a lower bounce
rate is better. Also, the more time users spend on your site, the less time
they’ll have to spend on your competitor’s sites.
The following chart shows the bounce rates for a blog I manage on a week by week
I’ve mentioned the Related Posts plug-in before and how it
increased the average page views per visitor on a blog. In a sense, this is
simply another way of looking at the same data, since increasing the average
page views per visitor beyond one decreases the bounce rate.