That’s what one stock analyst following Starbucks seems to believe.
Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 from $37 today, saying that positive consumer reaction to McDonald’s brew poses a threat to the coffee chain.
Personally, I can’t remember the last time I’ve had a cup of coffee from either establishment. I think the last time I was in a Starbucks was to use the bathroom in Vancouver 13 months ago, and I occasionally get a Diet Coke with a McDonald’s meal on road trips.
Any coffee aficionados want to weigh in on this one?
via Howard Kaplan