Mark Trachtenberg, CEO Teliris at Telepresence World

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TW2007 Speech: Mark Trachtenberg, CEO Teliris

One of the first speeches at Telepresence World 2007 Day 1 was Mark
Trachtenberg, CEO of Teliris. Mark concentrated his speech on the fundamentals
of how a new technology, like telepresence, becomes widely accepted into

Mark Trachtenberg, CEO Teliris

Trachtenberg laid out technological development on a spectrum consisting of 3
distinct phases: Invention, Experimentation, and Standardization. He
thinks we are currently somewhere near the experimentation phase, although his
speech clouded this point. He suggested that the evolution of telepresence
into the standardization phase will only take place with a killer app of
telepresence. His vision of the killer app is an invisible telepresence
system, meaning neither party would have any idea the system was even

The speech went through the dynamics of how the printing press was developed
and how each stage relates to the modern world of telepresence. With this
lead, he concluded that the printing press’ complexity and size were whittled
down, through the experimentation phase, into what he termed an, ‘inert
technology’ – referring back to the original ‘invisible’ telepresence idea.
Precise eye gaze, multipoint capability and line of sight were all part of
this invisible package of the future.

Mark Trachtenberg, CEO Teleris

He concluded by saying telepresence still has a ways to go but that will be
overcome with advances in technology that help telepresence systems seamlessly
integrate into their surroundings.

John’s Analysis:

In so many words, it appeared that Mark was making an indirect call for
interoperable codec that would unite the industry, providing for greatly
utility of all telepresence systems. Coupled with advances in technology, the
network of these rooms would overcome the barriers of conferencing most people
are all too familiar with. While this overtone was ever present in the speech,
it was still never fully realized. The speech highlighted where the
telepresence industry is at without breaking any new ground. It was a good
high-level speech for the early time slot in the conference that it occupied.
I was hoping for a little more meat but hopefully we can get a clearer vision
of Teliris when we speak with Mark in the coming days.

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