Jeff Jarvis has an interesting post on carbon offset plans. Basically, it sounds like a lot of these programs are poorly tracked, if they’re audited at all. The concept of donating to carbon-free investments to offset the carbon burned by traveling or your home is certainly of interest to many people. However, as Jarvis points out, it will only work if people believe in this new market:
For sometime, Iâ€™ve been wondering when weâ€™d see a scandal over the rush to buy carbon credits, asking whoâ€™s auditing these companies. Now the Financial Timesâ€™ Fiona Harvey has investigated and found something stinky here.
He also mentions that a company in the UK has published Google Maps overlayed with infrared photos of homes showing which homes are giving off the most wasted energy. He asks if it’s environmentally incorrect to point out the wasteful behavior of residents.