Technorati Changes Include Switch from Links to Authority Count

If there was ever any doubt that search engines use inbound links to measure authority, Technorati’s latest move closes the case.

The popular blog search engine has long ranked blogs based on the number of inbound linking sites a particular blog has acquired over the past 180 days. The theory being that authoritative content is linked to more often than crap, making this a good measurement of authority. They use unique linking blogs rather than total inbound links since one blog linking to a site over and over again doesn’t say nearly as much as many unique sites linking to a given site.

By the way, Technology Evangelist is hovering at 499 inbound linking sites (now, Authority score). Care to push us into the 500′s?

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