CommonCraft has created an interesting video explaining what RSS is all about in less than 4 minutes. If you’re an RSS user who tries explaining the benefits of RSS to others, or someone who hasn’t used an RSS reader yet, I think you’ll find this video valuable.
Scott Karp at Publishing 2.0 says this video’s length (he thinks it’s too long) explains why RSS hasn’t caught on with the mainstream yet:
how can something that takes 3.5 minutes to explain be a killer app?
Perhaps saying, “RSS is the difference between driving to Blockbuster vs subscribing to Netflix” would get the point across to some, but there’s more to it than just that.
When I look at other killer apps, I see value that would take longer than 3.5 minutes to explain. Could you turn a non-web user into a web user in under 3.5 minutes? Could you explain the features & benefits for a Lexus over a Toyota?