Lexus Sweater

By Ed Kohler | Apr 11, 2007





Lexus Collar?

Is it just me, or does it look like the woman in this photo is wearing a black Lexus sweater. Seriously, who wears a sweater with a Lexus logo on it? It that some kind of baby boomer Nascar thing that I’m not aware of?

I took this photo at the Timberwolves game tonight of a woman sitting court side. Upon closer inspection, it turns out she was wearing court side credentials that hung from a Lexus lanyard. And the seat she was sitting in – along with all of the other court side seats – was also sponsored by Lexus.

Frankly, I know people who would wear Lexus clothing. Toyota, there’s an opportunity here, and the margins are huge. Why are you selling reliable cars when you could be selling disposable clothing?


2 Comments so far
  1. Bill Roehl April 12, 2007 10:46 am

    My boss went to the game last night. $700.00/ea for one of those passes and all the goodies that went along with it!

  2. goinglikesixty April 12, 2007 2:39 pm

    Probably a Lexus dealer (or spouse) If not, that’s tacky.

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