Seth’s Godin raises a good point about compact florescent lightbulbs. Why is the packaging so crappy?
“Lightbulbs are simple. Lightbulbs come in simple packaging. They represent a trivial decision. You need a sixty watt bulb, you buy one. Cheap, please.
CF lightbulbs, on the other hand, didn’t used to be cheap (they used to cost $10. Now it’s $2). Far worse than that, they come in horrible packaging, packaging that belies the entire point of the exercise. Installing a CF lightbulb isn’t jokeworthy. It’s harder.”
I imagine some of the first people to be motivated to install CF bulbs would be environmentally conscious types. So why the heck would you try selling them bulbs packaged in ridiculous plastic shells?
There’s gotta be a better way.
I think the wattage conversions could also be more clear. Yes, they display the differences, but this stuff needs to be SIMPLE as can be.