Mike over at Jackalope Ranch came up with the idea for Brie String Cheese back in ’03. At the time, one of his concerns was that someone would steal his brilliant idea once he released it into the public domain. With more than three years having passed and no sign of string brie on the shelves at my local Rainbow, Cub, Lunds, or Bylerly’s, I think Mike’s idea was either too early, or the world’s best food scientists with an emphasis in dairy have had as many problems bringing this to market as Bush has had figuring out what to do about the war he started in Iraq.
Personally, I find the concept of a string brie somewhat beyond the reach of even 2006 dairy technology based on the simple fact that brie is not a stringy cheese. I think a more practical answer to the challenges faced by Mike (primarily inconvenience of dealing with the typical wedge with rind) would be a snack pack. Ideally, the snack pack would allow for rindless packaging and pairing with appropriate crackers. Brie eaters being the cheese snobs they are would certainly lead to painful focus grouping by the good folks at Sargento in Little Chute, Wisconsin and other fine cheese towns.
Assuming I’m on the right track with a snack pack for brie, why not pair it with an appropriate wine? A perfect impulse buy for Carly and I would be a brie and Pinot Noir Snackables placed right next to the French baguettes in Whole Foods.
A product like this is the perfect way to unite this country. Taking a French product and making it our own in a way that would completely disgust the originators across the pond. If brie Snackables existed, I bet Lee Greenwood and Toby Keith would put them on their concert riders.
Be sure to check back in 2009 to see if any progress has been made on this important issue. Until then, what will come first:
a) String Brie
b) Brie Snackables
c) End of War in Iraq